The internet is a wonderful source of information and millions of
people that could be your customer. Although we need to keep in mind
that there are millions of others just like you fighting for that
business. This is why it's important to tap into the offline world -
people that you would never meet online. Starting with your local community, let's talk about a few things that you could do to market offline.
~ Events - (craft shows, bizaars, fairs, etc) The online world dies
down durring the summer, so this is a perfect time of year to improve
your offline marketing. Check with local offices (Chamber of Commerce,
City Hall) and also your local mall.
~
Drawings and contests These can be done at local restaurants or other
small businesses. Perfect for smaller towns with only a few businesses.
Talk to the owners about setting up a box for a drawing for free
products that you offer, donating a free lunch/gift certificate at that
particular business, or both.
~
Advertising with your car You shouldn't expect a whole lot of business
from doing this, but the main purpose should be to get your name out.
It takes several times of someone seeing the name of your business before they buy, so the more you can get it seen the better!
~
Networking in your community/getting involved Join the PTA, Chamber of
Commerce, charity groups, etc. Attend town meetings and be aware of the
people and events in your community.
~
Catalog shows Offer hostess benefits for those doing catalog shows for
you. Ask current customers if they would like to earn their favorite
products for free.
~ New Mom Packs/Welcome Wagon - Again check with the local offices and groups
Now for the challenge - choose one idea that you have never done
before, and start making plans. Aim to at least have your plans done
within a month. You can check your progress with groups taking the
challenge at the WAH Career Fair - http://www.wahcareerfair.com
Good luck!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational
newsletter just for moms in business. Recieve business tips, parenting
tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html